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Some thoughts on Certified Angus Beef
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<blockquote data-quote="TCRanch" data-source="post: 1808971" data-attributes="member: 24027"><p>CAB is a great marketing tool, but it's not enough anymore. Consumers want "ethically sourced", "premium", "sustainable", "humane handling/treatment", "no added hormones", "antibiotic free". Although, the average consumer also thinks all bulls have horns. </p><p></p><p>It's pretty obvious, when I give ranch tours for Creekstone Farms Premium Beef, I don't have 100% all black cattle. While they promote Black Angus, the purpose is to educate the chefs, butchers, restaurant owners on humane treatment from the ranch, to the feedlot, to processing. And they show them what/how they're fed, the cuts, the marbling, how they're graded, etc.</p><p></p><p>Celebrity chef Robert Irving with my red-headed stepchild</p><p>[ATTACH=full]31512[/ATTACH]</p><p>At the Tiffany Cattle Co. feedlot</p><p>[ATTACH=full]31513[/ATTACH]</p><p>Facility tour</p><p>[ATTACH=full]31514[/ATTACH]</p><p>[ATTACH=full]31515[/ATTACH]</p><p>[ATTACH=full]31516[/ATTACH]</p></blockquote><p></p>
[QUOTE="TCRanch, post: 1808971, member: 24027"] CAB is a great marketing tool, but it's not enough anymore. Consumers want "ethically sourced", "premium", "sustainable", "humane handling/treatment", "no added hormones", "antibiotic free". Although, the average consumer also thinks all bulls have horns. It's pretty obvious, when I give ranch tours for Creekstone Farms Premium Beef, I don't have 100% all black cattle. While they promote Black Angus, the purpose is to educate the chefs, butchers, restaurant owners on humane treatment from the ranch, to the feedlot, to processing. And they show them what/how they're fed, the cuts, the marbling, how they're graded, etc. Celebrity chef Robert Irving with my red-headed stepchild [ATTACH type="full"]31512[/ATTACH] At the Tiffany Cattle Co. feedlot [ATTACH type="full"]31513[/ATTACH] Facility tour [ATTACH type="full"]31514[/ATTACH] [ATTACH type="full"]31515[/ATTACH] [ATTACH type="full"]31516[/ATTACH] [/QUOTE]
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Some thoughts on Certified Angus Beef
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