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Some thoughts on Certified Angus Beef
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<blockquote data-quote="sstterry" data-source="post: 1808811" data-attributes="member: 28912"><p>Back before the late 70's -early 80's very few wanted Angus cattle because they were short fat and dumpy. The trend then was toward the larger framed Continental breeds.</p><p></p><p>CAB started out as pure marketing, plain and simple. It worked. I can remember one of their first commercials from Hardee's talking about "Certified Angus Beef" in their burgers. A guy from my area was on the AAA and it was pretty common knowledge that this was all it was, there was a lot of talk about it in the show circles back then.</p><p></p><p>Later, when the marketing started to die off, AAA lobbyists convinced some idiot congressperson to sponsor some legislation. As much is the case a lot of the time, the members of Congress had no idea what they were doing or talking about and passed it blindly.</p><p> Over time, certain requirements have been established such as ribeye size, age of the animal, color of the hide, ect. As a breed, Angus cattle are not different than any other breed. Some animals are of higher quality just as in any breed.</p><p></p><p>Here is a good read on breeds generally, and how they have changed over the years.</p><p></p><p><a href="https://onpasture.com/2016/07/11/from-big-to-small-to-big-to-small-part-2-of-a-pictorial-history-of-cattle-changes-over-the-years/" target="_blank">From Big to Small to Big to Small: A Pictorial History of Cattle Changes Over the Years</a></p></blockquote><p></p>
[QUOTE="sstterry, post: 1808811, member: 28912"] Back before the late 70's -early 80's very few wanted Angus cattle because they were short fat and dumpy. The trend then was toward the larger framed Continental breeds. CAB started out as pure marketing, plain and simple. It worked. I can remember one of their first commercials from Hardee's talking about "Certified Angus Beef" in their burgers. A guy from my area was on the AAA and it was pretty common knowledge that this was all it was, there was a lot of talk about it in the show circles back then. Later, when the marketing started to die off, AAA lobbyists convinced some idiot congressperson to sponsor some legislation. As much is the case a lot of the time, the members of Congress had no idea what they were doing or talking about and passed it blindly. Over time, certain requirements have been established such as ribeye size, age of the animal, color of the hide, ect. As a breed, Angus cattle are not different than any other breed. Some animals are of higher quality just as in any breed. Here is a good read on breeds generally, and how they have changed over the years. [URL='https://onpasture.com/2016/07/11/from-big-to-small-to-big-to-small-part-2-of-a-pictorial-history-of-cattle-changes-over-the-years/']From Big to Small to Big to Small: A Pictorial History of Cattle Changes Over the Years[/URL] [/QUOTE]
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