M.Magis said:
You can't just "make it" worth something. It has to have value to someone.
You have to
add a deposit to it to make collection worthwhile and then create a business to process it into a new product of value. They do it here with tires and new rubber products such as stall mats. All requires government involvement and bureaucracy unfortunately. People who think recycling is going to take off without substantial government investment is fooling themselves. Governments have been paying China for years to take their crap and the mountains of unrecyclables and pollution have exceeded the benefit of acceptance.
Used to have plastic/glass/paper recycling locally here when I was a kid. But distance is too much and small municipalities were not going to massively increase property taxes to pay for the environment. So it all goes in the dump. Bigger towns still do it, at an annual loss in the budget, which has made them start seriously reconsidering it in recent years.