Interesting take. I think maybe he goes overboard on the idea that animals raised on an organic farm are never treated with medication, and suffer as a result. Most people who raise organic animals maintain two herds. If one of the organic animals requires treatment that would disqualify them for organic sales, they just transfer them to the conventional herd after treatment.
I market freezer beef in a very liberal, tofu and Prius type of city. There is very little organic meat available. I advertise mine with the following: "Therapeutic medication only. No hormones. Complete medical records available on all animals."
I honestly think this does a better job of selling the meat than a blanket organic or natural label would. The big thing is people don't really know what organic means, but my ad gets them to ask about my cattle, and my explanation sells the meat.