There is a natural tendency for certain folks to associate a quality animal with a specific colour. Amazing what advertizing has done to create colour discrimination.
Look at all the "black is best" folks out there. They are everywhere.
Smokies in my part of the world are worth about 75% of an equivalent black animal.
It is very common for similar quality animals - coloured other than black to get a discount. It does not happen everywhere, but it is very, very common.
This might be a quality animal and it might not be - but colour counts in the game today.
If we ever get one - about once every three or so years - we eat it. Save this one for your own freezer.
Regards,
Bez!