From Drovers Alert
"Green" product fad may have peaked
Recent surveys indicate American consumers are being turned off by the hype surrounding organic products for three reasons: price, skepticism and confusion. The percentage of consumers who believe organic products are good for them is down to 45 percent, while those who believe they’re good for the environment has fallen to 48 percent, according to the latest survey from consulting firm WSL Strategic Retail. Both measures stood at 54 percent approval rating two years ago. The higher cost of organic products versus mass market alternatives is a primary deterrent to many consumers. On average, organic products still sell for a lofty premium, as much as 50 to 100 percent more than non-organic alternatives.
"Green" product fad may have peaked
Recent surveys indicate American consumers are being turned off by the hype surrounding organic products for three reasons: price, skepticism and confusion. The percentage of consumers who believe organic products are good for them is down to 45 percent, while those who believe they’re good for the environment has fallen to 48 percent, according to the latest survey from consulting firm WSL Strategic Retail. Both measures stood at 54 percent approval rating two years ago. The higher cost of organic products versus mass market alternatives is a primary deterrent to many consumers. On average, organic products still sell for a lofty premium, as much as 50 to 100 percent more than non-organic alternatives.
