JBS USA on Tuesday launched a website that highlights the company’s Swift Black Angus beef program.
SwiftBlackAngus.com, the company said, serves as a sales resource and informational tool for retail and foodservice operators, as well as a source of information for consumers.
"We are excited to enhance our online presence with the launch of SwiftBlackAngus.com," said Alexandria Tyre, brand manager at JBS USA, in a news release. "The new Swift Black Angus website presents an exciting opportunity to engage in an open dialogue with consumers about our high quality Angus beef products and provide an additional selling resource for our valued customers."
JBS notes that Swift Black Angus beef must pass rigorous USDA certification standards.
"Research shows that consumers associate Angus with satisfying meals," Tyre said. "SwiftBlackAngus.com provides recipes and reliable product information for consumers while providing retail and foodservice operators with tools and support to get the most from our Angus program."
