Alright, I get the whole "paying for the name" thing, but holy buckets!! I bought a 5 liter bottle of Ivermectin solution today. Bought the same brand the last couple years, it works well. On the shelf, there were 3 brands of pour-on. Brands 1 and 2 (Ivomec and Dectomax if I recall) were approximately $300.00 per 5L bottle. The bottle I bought (Aspen) was the same medicine, same strength (5mg per ML), and fought the same creepy crawlers (I read the labels). But, the cost was $66.00. I could see a price difference due to brands, but this huge price difference makes me wonder what I am missing. I asked the store, as I did last year, and got no answer. Any thoughts??