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Is this accurate
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<blockquote data-quote="Brandonm22" data-source="post: 659401" data-attributes="member: 7645"><p>Exactly, if you sell 10,000 straws at $25 a piece thats ~$200,000 at $20 a piece after ~$5 a straw in collection/promotion costs. Versus selling 1000 straws at $25 a piece AND 100 certificates at $100 a piece minus $15 per certificate the association makes ($28,500). I have never been convinced that the certificates don't probably in the long run wind up costing you as much sales as they generate in revenue. I know those are EXTREME example hypothetical scenario numbers and they only work if the bull works well enough that people use him year after year; but there is no doubt that many bulls get less orders because of the $100 (or more) certificate prices.</p></blockquote><p></p>
[QUOTE="Brandonm22, post: 659401, member: 7645"] Exactly, if you sell 10,000 straws at $25 a piece thats ~$200,000 at $20 a piece after ~$5 a straw in collection/promotion costs. Versus selling 1000 straws at $25 a piece AND 100 certificates at $100 a piece minus $15 per certificate the association makes ($28,500). I have never been convinced that the certificates don't probably in the long run wind up costing you as much sales as they generate in revenue. I know those are EXTREME example hypothetical scenario numbers and they only work if the bull works well enough that people use him year after year; but there is no doubt that many bulls get less orders because of the $100 (or more) certificate prices. [/QUOTE]
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