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<blockquote data-quote="SmokinM" data-source="post: 1629958" data-attributes="member: 21382"><p>The hardest part to direct marketing is supplying a consistent product in sufficient quantity. Particularly if you are trying to supply local butcher shops. Hamburger is easy to produce, it is the high choice and better steaks that they may sell 100 or more of a day that become the issue. When that guy disappoints a paying customer he starts looking for another supplier. </p><p></p><p>On an individual level they still want a quality and consistent product. There will always be the Wal Mart wonders out there and you won't make money on them. They are trying to get as many cigarettes, tanks of gas and tattoos as they can out of what is already a small paycheck. Keeping their groceries cheap is the only way they get those things. You are looking to sell to the social group above that and so you need a product above that for making money. In the middle is a lot of hard working folks doing what they can to feed the best they can to their family. Educating and establishing working relationships with this group is the key to success. They will pay the little bit of premium you need to make the money work but you have to be able to explain why there is that premium. </p><p></p><p>There is a place in this business for all of us. Direct marketing doesn't fit every animal you have as a small producer or the guy with 1200 head as a general rule. Does the playing field need to be leveled a little bit, absolutely. However the system we have has evolved because it works. Now it is getting out of balance and it doesn't. So it will be tweaked and adjusted until it does again. Take the opportunity you have to explain to the public how the system works. Show them a better quality product when they come looking for it out of necessity or explain why it is you have no product to share. You want the playing field level grab a rake and start moving dirt.</p></blockquote><p></p>
[QUOTE="SmokinM, post: 1629958, member: 21382"] The hardest part to direct marketing is supplying a consistent product in sufficient quantity. Particularly if you are trying to supply local butcher shops. Hamburger is easy to produce, it is the high choice and better steaks that they may sell 100 or more of a day that become the issue. When that guy disappoints a paying customer he starts looking for another supplier. On an individual level they still want a quality and consistent product. There will always be the Wal Mart wonders out there and you won’t make money on them. They are trying to get as many cigarettes, tanks of gas and tattoos as they can out of what is already a small paycheck. Keeping their groceries cheap is the only way they get those things. You are looking to sell to the social group above that and so you need a product above that for making money. In the middle is a lot of hard working folks doing what they can to feed the best they can to their family. Educating and establishing working relationships with this group is the key to success. They will pay the little bit of premium you need to make the money work but you have to be able to explain why there is that premium. There is a place in this business for all of us. Direct marketing doesn’t fit every animal you have as a small producer or the guy with 1200 head as a general rule. Does the playing field need to be leveled a little bit, absolutely. However the system we have has evolved because it works. Now it is getting out of balance and it doesn’t. So it will be tweaked and adjusted until it does again. Take the opportunity you have to explain to the public how the system works. Show them a better quality product when they come looking for it out of necessity or explain why it is you have no product to share. You want the playing field level grab a rake and start moving dirt. [/QUOTE]
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