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<blockquote data-quote="Travlr" data-source="post: 1740563" data-attributes="member: 42463"><p>I've bought and sold cattle through seven different sale barns, in three states. As an example, in South Dakota I did business with a smaller outfit that was closer to me, and with a barn that did ten times the business that was farther away. The smaller auction was hard to deal with. They were always "too busy" to customize their service. The big outfit made a point of providing service, and they reaped the benefits and the higher sales numbers... as well as more money in commissions. Two different attitudes. One barn trying to cut expenses by shorting their customers on services, the other going the extra mile as part of their way of doing business.</p><p>I see it all the time in other businesses as well. The businesses that get so stressed over expenses that they fail to provide service go out of business, and the companies that manage expenses but provide superior service become bigger.</p><p>The barn where I presently live averages about 2500/3000 head a week. Of course the numbers are far higher in the fall, and less the rest of the year. They ask, and remember, what their customers tend to buy. Even people that only buy a single animal a year for the family freezer. A great sale barn.</p><p>The real trick is to get them on your side and find ways to make it easy for them.</p></blockquote><p></p>
[QUOTE="Travlr, post: 1740563, member: 42463"] I've bought and sold cattle through seven different sale barns, in three states. As an example, in South Dakota I did business with a smaller outfit that was closer to me, and with a barn that did ten times the business that was farther away. The smaller auction was hard to deal with. They were always "too busy" to customize their service. The big outfit made a point of providing service, and they reaped the benefits and the higher sales numbers... as well as more money in commissions. Two different attitudes. One barn trying to cut expenses by shorting their customers on services, the other going the extra mile as part of their way of doing business. I see it all the time in other businesses as well. The businesses that get so stressed over expenses that they fail to provide service go out of business, and the companies that manage expenses but provide superior service become bigger. The barn where I presently live averages about 2500/3000 head a week. Of course the numbers are far higher in the fall, and less the rest of the year. They ask, and remember, what their customers tend to buy. Even people that only buy a single animal a year for the family freezer. A great sale barn. The real trick is to get them on your side and find ways to make it easy for them. [/QUOTE]
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