Not every small commercial start up herd needs to have a breeding plan that will carry them into the next decade. For many, a plan that carries them through the marketing of the next calf crop is adequate. After a few years, when they are more in tune with the market they are trying to reach and a determination of where they really want to go with their herd is plenty of time to start long term plans. An early decision of entering one segment of the market may turn out to not be the desirable segment to enter for one reason or another. Experience is the best teacher, making decisions based on beginners intuition is not the way to be profitable or to stay in the business long term.