Around here black baldies, charfords & char/red angus top the
market. It seems as if they are too black, too red, too white, or if their color is too interesting they don't sell as high. :)
I'm thinking CharX. Once had a steer that looked alot like this - a CharBrangus - but he had black nose and hoves and
was gentle enough to give rides to the grandkids. :)