Wendy's Co. is sticking with red pigtails with its new logo, but the freckled little girl looks slightly older, and will no longer preside over the slogan "Old Fashioned Hamburgers."
The more modern, simplified version of its young girl mascot and the lettering around her marks the first change to Wendy's logo in nearly 30 years, as the burger and Frosty purveyor hopes to rebrand itself as a higher-quality fast-food chain.
In her new setting, right, Wendy is considered 'more approachable.'
WENDY'S/ASSOCIATED PRESS
The Wendy's name and mascot were inspired by founder Dave Thomas' then eight-year-old daughter when he opened his first restaurant in 1969. Wendy's tested several versions of the new logo, which will go into effect in March, and found that consumers were attached to the Wendy image herself.