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What's a bull worth?
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<blockquote data-quote="DOC HARRIS" data-source="post: 704561" data-attributes="member: 1683"><p>This is an interesting topic for discussion. There may be as many answers as there are people answering the question. What is "anything" worth to anyone? It would ultimately be resolved by a determination of WHAT the person desires, and WHY they desire it. This is another example of semantics, or the meanings of "WORDS".</p><p></p><p>Frankie's post on this thread covers the subject more succinctly than some of the others. Wes Ishmael's article that she quoted here covers the entire spectrum of the question, - BUT does nothing to really help one with a definition protocol to really "hang your hat on" and anchor in on future sales opportunities.</p><p></p><p>Let's approach this subject of WORTH with a little circumspection, and focus on some specific details, rather than 'pie-in-the-sky' platitudes and clichés which we hear most of the time this subject comes up – as factual and true as they may be (and, actually, ARE!)</p><p></p><p>Definition of WORTH: used interchangeably with "Value" when applied to the desirability of something material when measured by its equivalence in money, goods, or exchange importance or benefits.</p><p></p><p>Definition of MATERIAL: (in this instance insofar as Beef Production is concerned): …of the body, or bodily needs, satisfactions, fondness of comfort, pleasure, wealth or worldly successes. That is a long explanation of saying that an item (Bull – in this discussion) satisfies, gratifies, or rewards the needs or desires of the potential purchaser(s). Perhaps those desires are to improve the Genetics of the breeder's herd, or his desire to utilize the bull for advertising and marketing purposes, or, to enhance his own ego! Whatever HIS particular desires, benefits, needs, satisfactions, pleasures or worldly success levels happen to be, then WORTH is VALUE to him.</p><p></p><p>The definitions given by most of the Forum members all have merit. Cattleman200, In My Opinion, nailed it exactly, from the buyer's point of view. "It is where you are in your program, and what you want the end result to be IN that program."</p><p>WORTH and VALUE and MATERIAL are ALL in the eye of the beholder! If the bull is worth it to him, it is WORTH it to him. How he arrives at the ultimate point of decision to purchase the bull is his determination. Your obligation and purpose as the seller is to convince the potential buyer that your bull (product) fits his needs and desires, and is WORTH the "benefits offered".</p><p></p><p>DOC HARRIS</p></blockquote><p></p>
[QUOTE="DOC HARRIS, post: 704561, member: 1683"] This is an interesting topic for discussion. There may be as many answers as there are people answering the question. What is “anything” worth to anyone? It would ultimately be resolved by a determination of WHAT the person desires, and WHY they desire it. This is another example of semantics, or the meanings of “WORDS”. Frankie’s post on this thread covers the subject more succinctly than some of the others. Wes Ishmael’s article that she quoted here covers the entire spectrum of the question, - BUT does nothing to really help one with a definition protocol to really “hang your hat on” and anchor in on future sales opportunities. Let’s approach this subject of WORTH with a little circumspection, and focus on some specific details, rather than ‘pie-in-the-sky’ platitudes and clichés which we hear most of the time this subject comes up – as factual and true as they may be (and, actually, ARE!) Definition of WORTH: used interchangeably with “Value” when applied to the desirability of something material when measured by its equivalence in money, goods, or exchange importance or benefits. Definition of MATERIAL: (in this instance insofar as Beef Production is concerned): …of the body, or bodily needs, satisfactions, fondness of comfort, pleasure, wealth or worldly successes. That is a long explanation of saying that an item (Bull – in this discussion) satisfies, gratifies, or rewards the needs or desires of the potential purchaser(s). Perhaps those desires are to improve the Genetics of the breeder’s herd, or his desire to utilize the bull for advertising and marketing purposes, or, to enhance his own ego! Whatever HIS particular desires, benefits, needs, satisfactions, pleasures or worldly success levels happen to be, then WORTH is VALUE to him. The definitions given by most of the Forum members all have merit. Cattleman200, In My Opinion, nailed it exactly, from the buyer’s point of view. “It is where you are in your program, and what you want the end result to be IN that program.” WORTH and VALUE and MATERIAL are ALL in the eye of the beholder! If the bull is worth it to him, it is WORTH it to him. How he arrives at the ultimate point of decision to purchase the bull is his determination. Your obligation and purpose as the seller is to convince the potential buyer that your bull (product) fits his needs and desires, and is WORTH the “benefits offered”. DOC HARRIS [/QUOTE]
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