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<blockquote data-quote="Son of Butch" data-source="post: 1701121" data-attributes="member: 14585"><p>Psychological price tricks</p><p>2009 study by Cornell University found restaurant customers ordering from numeral only menus spent significantly more money than customers ordering from menus with prices using dollar signs.</p><p></p><p>Other tricks:</p><p>Making prices difficult to compare.</p><p>Customers gravitate to the lower priced items when using a long menu with prices lined up making it easy to comparison shop. Get guests to focus on the food not</p><p>the price. (Use the word guest, not customer)</p><p></p><p>Highlighting the most profitable menu items.</p><p>Describing those dishes in larger print. Placing a box around some dishes.</p><p>Leaving more white space around expensive dishes.</p></blockquote><p></p>
[QUOTE="Son of Butch, post: 1701121, member: 14585"] Psychological price tricks 2009 study by Cornell University found restaurant customers ordering from numeral only menus spent significantly more money than customers ordering from menus with prices using dollar signs. Other tricks: Making prices difficult to compare. Customers gravitate to the lower priced items when using a long menu with prices lined up making it easy to comparison shop. Get guests to focus on the food not the price. (Use the word guest, not customer) Highlighting the most profitable menu items. Describing those dishes in larger print. Placing a box around some dishes. Leaving more white space around expensive dishes. [/QUOTE]
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