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New found marketing tool at Holstein auction.
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<blockquote data-quote="Sir Loin" data-source="post: 873255" data-attributes="member: 5601"><p>New found marketing tool at Holstein auction.</p><p></p><p>Long story short.</p><p>An old friend of mine called me and asked if I would spot for him at last night's Holstein auction as he was running late.</p><p>So I agreed and got there 2 hours early to inspect the cattle.</p><p></p><p>I was impressed to say the least.</p><p>IMO Holstein owner do a far better job in grouping their animals and have healthier animals then do beef producers.</p><p>After inspection around 800 head in their pens, I found only one steer with an eye injury. </p><p></p><p>What I did find different and unusual was that on all the inventory sheet handouts someone had marked 4 different lots with a hand written note: "ONE OWNER".</p><p>This was the first time I had ever seen this done.</p><p>And even the auctioneer made it a point to state they were "one owner" steers when they came in the ring.</p><p></p><p>I am defiantly going to put that one in my little bag of marketing tricks.</p><p>It amazes me how much information those two little words " ONE OWNER " conveyed. </p><p></p><p>Why didn't I think of that???????????</p><p>Who said you can't teach an old dog new tricks!!</p><p>SL</p></blockquote><p></p>
[QUOTE="Sir Loin, post: 873255, member: 5601"] New found marketing tool at Holstein auction. Long story short. An old friend of mine called me and asked if I would spot for him at last night’s Holstein auction as he was running late. So I agreed and got there 2 hours early to inspect the cattle. I was impressed to say the least. IMO Holstein owner do a far better job in grouping their animals and have healthier animals then do beef producers. After inspection around 800 head in their pens, I found only one steer with an eye injury. What I did find different and unusual was that on all the inventory sheet handouts someone had marked 4 different lots with a hand written note: “ONE OWNER”. This was the first time I had ever seen this done. And even the auctioneer made it a point to state they were “one owner” steers when they came in the ring. I am defiantly going to put that one in my little bag of marketing tricks. It amazes me how much information those two little words “ ONE OWNER “ conveyed. Why didn't I think of that??????????? Who said you can’t teach an old dog new tricks!! SL [/QUOTE]
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New found marketing tool at Holstein auction.
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