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<blockquote data-quote="wbvs58" data-source="post: 1786267" data-attributes="member: 16453"><p>If you have the skills and know how to drive it, social media such as facebook is very powerfull. I used to participate in an annual bull sale in partnership with another breeder. Andrew was very active on facebook and developed a large following, every activity on farm he did a short video explaining what he was doing no matter how basic. It was surprising how many of his followers bought a bull from him. Unfortunately Andrew had to sell out due to marital problems. I have tried to develop my facebook page but I get lost with it. My marketing strategy for just a small number of bulls I sell, around 10 the last couple of years, is to post out or email a catalogue to people on my mailing list and last year I did a bold add in our rural newspaper from which I got a good response at minimum cost.</p><p>I only sell bulls (10 the last couple of years) as yearlings now, born in July, weaned in March, developed with feed over our winter and release them for sale on the 1st Saturday in September. People are welcome to view them before that date but I will not reserve any bull for anyone. If they want the bull of their choice they have to turn up on that date and have a bit of a bidding war with any others that are interested in him. I think this works well for me and the buyers are starting to get trained in my system.</p><p></p><p>Ken</p></blockquote><p></p>
[QUOTE="wbvs58, post: 1786267, member: 16453"] If you have the skills and know how to drive it, social media such as facebook is very powerfull. I used to participate in an annual bull sale in partnership with another breeder. Andrew was very active on facebook and developed a large following, every activity on farm he did a short video explaining what he was doing no matter how basic. It was surprising how many of his followers bought a bull from him. Unfortunately Andrew had to sell out due to marital problems. I have tried to develop my facebook page but I get lost with it. My marketing strategy for just a small number of bulls I sell, around 10 the last couple of years, is to post out or email a catalogue to people on my mailing list and last year I did a bold add in our rural newspaper from which I got a good response at minimum cost. I only sell bulls (10 the last couple of years) as yearlings now, born in July, weaned in March, developed with feed over our winter and release them for sale on the 1st Saturday in September. People are welcome to view them before that date but I will not reserve any bull for anyone. If they want the bull of their choice they have to turn up on that date and have a bit of a bidding war with any others that are interested in him. I think this works well for me and the buyers are starting to get trained in my system. Ken [/QUOTE]
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