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Killing the Little Man
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<blockquote data-quote="Stonewall Joe" data-source="post: 1816349" data-attributes="member: 41433"><p>Who'se selling the sandwich? the advertiser was a sandwich seller, not a beef association. He want's people to say, what is that, I've heard of that, I think I'll try that. The Wagyu deal is starting to become something the people are beginning to understand and placing a higher perception of value on, again pushed by the grocery store, I don't see an "Eat More Wagyu" sign, just a smaller section with higher priced and more attractively packaged beef. The grocery store is selling on the perception that Wagyu is in high demand and short supply, so we never have a lot due to scarcity. Wagyu also sells fast because we are always running out and it's higher priced so it must be good. Sellers create that perception. Why would you want to wait for an association that has been invested in a different product for a long time to now advertise against themself? If you are the "little man" and want to do business and compete with the "big man" you have to make your product different than the "big man's" and sell on that. It's up to you. If the little man does not do that, he's killing himself.</p></blockquote><p></p>
[QUOTE="Stonewall Joe, post: 1816349, member: 41433"] Who'se selling the sandwich? the advertiser was a sandwich seller, not a beef association. He want's people to say, what is that, I've heard of that, I think I'll try that. The Wagyu deal is starting to become something the people are beginning to understand and placing a higher perception of value on, again pushed by the grocery store, I don't see an "Eat More Wagyu" sign, just a smaller section with higher priced and more attractively packaged beef. The grocery store is selling on the perception that Wagyu is in high demand and short supply, so we never have a lot due to scarcity. Wagyu also sells fast because we are always running out and it's higher priced so it must be good. Sellers create that perception. Why would you want to wait for an association that has been invested in a different product for a long time to now advertise against themself? If you are the "little man" and want to do business and compete with the "big man" you have to make your product different than the "big man's" and sell on that. It's up to you. If the little man does not do that, he's killing himself. [/QUOTE]
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