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"I AM ANGUS"
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<blockquote data-quote="robert" data-source="post: 703432" data-attributes="member: 9171"><p>I'm thinking we agree more than we disagree Aussie_cowgirl.</p><p></p><p>Eventually, any product that fails to deliver, and gets that reputation, will disappear, no matter how slick the marketing. CAB is about end product consistency and quality, there will be great variation in the type and kind of animal that winds up with a CAB roll on the carcass but so long as the product delivers then the advertizing merely reinforces that choice. </p><p></p><p>I am Angus is, in my not so humble opinion, THE most significant change in the promotion of our breed and industry for at least 20 years, comparable in its impact to the 'Elephant ads' but reaching out to both producers and consumers in a way that we connect on a much deeper, and perhaps emotional/spiritual level.</p></blockquote><p></p>
[QUOTE="robert, post: 703432, member: 9171"] I'm thinking we agree more than we disagree Aussie_cowgirl. Eventually, any product that fails to deliver, and gets that reputation, will disappear, no matter how slick the marketing. CAB is about end product consistency and quality, there will be great variation in the type and kind of animal that winds up with a CAB roll on the carcass but so long as the product delivers then the advertizing merely reinforces that choice. I am Angus is, in my not so humble opinion, THE most significant change in the promotion of our breed and industry for at least 20 years, comparable in its impact to the 'Elephant ads' but reaching out to both producers and consumers in a way that we connect on a much deeper, and perhaps emotional/spiritual level. [/QUOTE]
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