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"I AM ANGUS"
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<blockquote data-quote="robert" data-source="post: 703258" data-attributes="member: 9171"><p>in general i agree with your comments regarding red vs black angus, don't know about down under but in the usa the discrimination against red is rooted in the association of red color with shorthorn and the tendency for yellow fat, the premium for black is a direct correlation of black and angus therefore marbled and quality. </p><p></p><p>Is merely raising awareness of the quality of your product 'just marketing'? CAB has a particular set of carcass criteria which insure consistency of product quality.</p><p></p><p>This thread has drifted off course mainly because the principle of I am Angus has been ignored in favor of a debate over the relative quality of different breeds, perhaps if we all took a step back and consider the message we send to the consumer, and how and who delivers it, we can counter balance the folks who have the time and money to rip us up in the media every chance they get.</p></blockquote><p></p>
[QUOTE="robert, post: 703258, member: 9171"] in general i agree with your comments regarding red vs black angus, don't know about down under but in the usa the discrimination against red is rooted in the association of red color with shorthorn and the tendency for yellow fat, the premium for black is a direct correlation of black and angus therefore marbled and quality. Is merely raising awareness of the quality of your product 'just marketing'? CAB has a particular set of carcass criteria which insure consistency of product quality. This thread has drifted off course mainly because the principle of I am Angus has been ignored in favor of a debate over the relative quality of different breeds, perhaps if we all took a step back and consider the message we send to the consumer, and how and who delivers it, we can counter balance the folks who have the time and money to rip us up in the media every chance they get. [/QUOTE]
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