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"I AM ANGUS"
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<blockquote data-quote="robert" data-source="post: 701349" data-attributes="member: 9171"><p>In the interests of full disclosure I am an Angus breeder, but the concept, and the Clinton Laflin episode is a shining example, of not particularly 'what' breed we have but more 'who we are and why we do what we do' is easily transferable to any breed but most importantly creates a personal connection with our customers, the person who buys beef for their family at the store. </p><p></p><p>It should give them confidence in us and our ability as producers of beef and that we have families too, that we only want the very best for them and us, that although the numbers of people involved in production agriculture continue to shrink those that are left are not the 'corporate, factory farms' depicted by the likes of PETA and HSUS but are just families, working hard, sharing the American dream and holding dear the things that really matter, Just like them. If we all, no matter what breed we raise, can grasp that concept the portrayal put forward by those who oppose animal agriculture will be less likely to gain traction because it will not have credibility. Bear in mind that fewer people have a direct connection with ag, the person who left the farm behind to persue an urban lifestyle is more likely to be grandparents than parents.</p></blockquote><p></p>
[QUOTE="robert, post: 701349, member: 9171"] In the interests of full disclosure I am an Angus breeder, but the concept, and the Clinton Laflin episode is a shining example, of not particularly 'what' breed we have but more 'who we are and why we do what we do' is easily transferable to any breed but most importantly creates a personal connection with our customers, the person who buys beef for their family at the store. It should give them confidence in us and our ability as producers of beef and that we have families too, that we only want the very best for them and us, that although the numbers of people involved in production agriculture continue to shrink those that are left are not the 'corporate, factory farms' depicted by the likes of PETA and HSUS but are just families, working hard, sharing the American dream and holding dear the things that really matter, Just like them. If we all, no matter what breed we raise, can grasp that concept the portrayal put forward by those who oppose animal agriculture will be less likely to gain traction because it will not have credibility. Bear in mind that fewer people have a direct connection with ag, the person who left the farm behind to persue an urban lifestyle is more likely to be grandparents than parents. [/QUOTE]
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