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Beginners Board
How in the world can you make money in this market?
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<blockquote data-quote="SRBeef" data-source="post: 616786" data-attributes="member: 7509"><p>These are complex questions with no one answer. The answers will vary based on who and where and how your beef is processed. Are you selling a finished wrapped cuts delivered at a doorstep or farmers market or a whole animal picked up at the processor? There are local laws and regulations such as USDA, state or non inspected, permits,....etc.</p><p></p><p>The number one thing to start with in marketing is to identify, accurately, who is your target customer? </p><p></p><p>What is a target customer? It is someone that has the desire and ability to purchase your product if only he knew about the product and how to go about buying it in a convenient enough way that he/she is likely to actually complete the sale. And ability is a key word - lots of folks say they want to buy beef but don't have the ability to pay a reasonable price for it. You want to make sure you are paid.</p><p></p><p>The first step is to figure a selling price for various marketing options that allows you a profit worth all the effort. </p><p></p><p>The second step is looking at who is your target customer, what do they want to buy, how are they willing to buy it (how far will they drive, etc), where is your target customer located and then where is the best place to advertise to reach that customer.</p><p></p><p>All this changes whether you are located just outside San Francisco or in rural west Texas.</p><p></p><p>I have been selling split halves - a quarter including all cuts from a half. This is in a dollar range folks can afford. Each split half is about 110-120 lb the way I had it processed and all are processed the same. I may tweak this in the future. These are contained in 2 approx 60 lb boxes from the processor. This won't work everywhere but has some advantages.</p><p></p><p>I would not dive into Craigs list etc until you have thought these things thru. Craigs list rings a bell because I tried that and all I found were folks looking for a cheap deal. You can go to the sale barn and come out ahead compared to what some folks want to pay.</p><p></p><p>Best of luck.</p></blockquote><p></p>
[QUOTE="SRBeef, post: 616786, member: 7509"] These are complex questions with no one answer. The answers will vary based on who and where and how your beef is processed. Are you selling a finished wrapped cuts delivered at a doorstep or farmers market or a whole animal picked up at the processor? There are local laws and regulations such as USDA, state or non inspected, permits,....etc. The number one thing to start with in marketing is to identify, accurately, who is your target customer? What is a target customer? It is someone that has the desire and ability to purchase your product if only he knew about the product and how to go about buying it in a convenient enough way that he/she is likely to actually complete the sale. And ability is a key word - lots of folks say they want to buy beef but don't have the ability to pay a reasonable price for it. You want to make sure you are paid. The first step is to figure a selling price for various marketing options that allows you a profit worth all the effort. The second step is looking at who is your target customer, what do they want to buy, how are they willing to buy it (how far will they drive, etc), where is your target customer located and then where is the best place to advertise to reach that customer. All this changes whether you are located just outside San Francisco or in rural west Texas. I have been selling split halves - a quarter including all cuts from a half. This is in a dollar range folks can afford. Each split half is about 110-120 lb the way I had it processed and all are processed the same. I may tweak this in the future. These are contained in 2 approx 60 lb boxes from the processor. This won't work everywhere but has some advantages. I would not dive into Craigs list etc until you have thought these things thru. Craigs list rings a bell because I tried that and all I found were folks looking for a cheap deal. You can go to the sale barn and come out ahead compared to what some folks want to pay. Best of luck. [/QUOTE]
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How in the world can you make money in this market?
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