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<blockquote data-quote="Horticattleman" data-source="post: 482556" data-attributes="member: 3852"><p>When we were in the retail nursery and gift shop business (aaahhhhh, but thats another case of beer...) my wife would get customers to sign a guest log for coupons, win gifts, etc. and then she would send them a thank you card and a $5 off coupon or something like that. She set up a database and we'd send out monthly specials and coupons and stuff, and I gotta tell you I was skeptical at first but then I realized that we had alot of repeat business and loyal customers. That is what you want more than anything. You wanna clothe their kids from day one into adulthood, if you know what I mean. Anyway sooooo many people would comment on how impressed they were with the thank you cards and mailings and I was amazed at the rersponse. I guess I was skeptical at first because it cost money but it paid back 10 fold, easy. Get a cheap software program from Office Depot for like $10 and its a snap to send them out. </p><p></p><p>I also think if you are buying an established one, find out from the customers what the previous owners were doing right and wrong. Just ask em. I see some entrepenuers buy an established business and change everything and it falls apart. Some change nothing and it falls apart, you gotta find out what is the happy medium. Also it is soooo important to know who your customers are. Our plants were more exp. than Wal Mart down the street, but someone who buys a half dead plant at wally world for cheaper is NOT my customer. Find your cutomer. The previous owner may not even know who that is either!!! </p><p></p><p>Scent thing is important too. Creating an atmosphere was always nice. We had to because one of the stores would get water in it and it smelled the funk, but it was nice to have a certain aroma to make you feel comfortable. </p><p></p><p></p><p>p.s. <strong>Good luck to you. </strong></p></blockquote><p></p>
[QUOTE="Horticattleman, post: 482556, member: 3852"] When we were in the retail nursery and gift shop business (aaahhhhh, but thats another case of beer...) my wife would get customers to sign a guest log for coupons, win gifts, etc. and then she would send them a thank you card and a $5 off coupon or something like that. She set up a database and we'd send out monthly specials and coupons and stuff, and I gotta tell you I was skeptical at first but then I realized that we had alot of repeat business and loyal customers. That is what you want more than anything. You wanna clothe their kids from day one into adulthood, if you know what I mean. Anyway sooooo many people would comment on how impressed they were with the thank you cards and mailings and I was amazed at the rersponse. I guess I was skeptical at first because it cost money but it paid back 10 fold, easy. Get a cheap software program from Office Depot for like $10 and its a snap to send them out. I also think if you are buying an established one, find out from the customers what the previous owners were doing right and wrong. Just ask em. I see some entrepenuers buy an established business and change everything and it falls apart. Some change nothing and it falls apart, you gotta find out what is the happy medium. Also it is soooo important to know who your customers are. Our plants were more exp. than Wal Mart down the street, but someone who buys a half dead plant at wally world for cheaper is NOT my customer. Find your cutomer. The previous owner may not even know who that is either!!! Scent thing is important too. Creating an atmosphere was always nice. We had to because one of the stores would get water in it and it smelled the funk, but it was nice to have a certain aroma to make you feel comfortable. p.s. [b]Good luck to you. [/b] [/QUOTE]
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