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<blockquote data-quote="sstterry" data-source="post: 1628121" data-attributes="member: 28912"><p>One of the Angus guys from back then lived about 30 minutes from me. He was part of the whole "Certified Angus Beef Campaign" idea. It was thought up by a few in the Angus Association because back then Angus were all short, squat, and fat and no one wanted them.. </p><p>The turning point I saw was when Hardee's (Carl's Jr. for you West Coast folks) ran a commercial of a farmer eating a Hardee's burger and saying he could not believe it, they were using real Angus Beef. Then the Angus Association Lobbyists got some favors from their Congressmen and boom it is in the Regs.</p><p></p><p>You are right, it was marketing genius!</p><p></p><p>Here is a thread about Hardee's Angus Beef from back in 2007. Lots ou you guys were on it.</p><p><a href="http://www.cattletoday.com/forum/viewtopic.php?t=31236" target="_blank">http://www.cattletoday.com/forum/viewtopic.php?t=31236</a></p></blockquote><p></p>
[QUOTE="sstterry, post: 1628121, member: 28912"] One of the Angus guys from back then lived about 30 minutes from me. He was part of the whole "Certified Angus Beef Campaign" idea. It was thought up by a few in the Angus Association because back then Angus were all short, squat, and fat and no one wanted them.. The turning point I saw was when Hardee's (Carl's Jr. for you West Coast folks) ran a commercial of a farmer eating a Hardee's burger and saying he could not believe it, they were using real Angus Beef. Then the Angus Association Lobbyists got some favors from their Congressmen and boom it is in the Regs. You are right, it was marketing genius! Here is a thread about Hardee's Angus Beef from back in 2007. Lots ou you guys were on it. [url]http://www.cattletoday.com/forum/viewtopic.php?t=31236[/url] [/QUOTE]
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