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<blockquote data-quote="Frankie" data-source="post: 221895" data-attributes="member: 13"><p>Yes, there are many branded beef programs, but CAB was the first truly successful one. Others have followed the trail they blazed. It's not cheap or easy to create a branded beef line and I doubt there would be so many now if CAB had not been so successful. So I think every successful branded beef program out there owes CAB a vote of thanks.</p><p>CAB was started when the USDA lowered grading standards so the packers could sell more Continental beef as high quality. The Angus Assn felt people would pay more for higher quality beef and they've been right. It took a lot of years, but today people recognize CAB as a high quality product. And they're willing to pay for it.</p><p>I'm also happy to see "lean beef" available as branded beef for those people who don't want CAB. That's an important market, too.</p></blockquote><p></p>
[QUOTE="Frankie, post: 221895, member: 13"] Yes, there are many branded beef programs, but CAB was the first truly successful one. Others have followed the trail they blazed. It's not cheap or easy to create a branded beef line and I doubt there would be so many now if CAB had not been so successful. So I think every successful branded beef program out there owes CAB a vote of thanks. CAB was started when the USDA lowered grading standards so the packers could sell more Continental beef as high quality. The Angus Assn felt people would pay more for higher quality beef and they've been right. It took a lot of years, but today people recognize CAB as a high quality product. And they're willing to pay for it. I'm also happy to see "lean beef" available as branded beef for those people who don't want CAB. That's an important market, too. [/QUOTE]
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