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Beef check off
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<blockquote data-quote="john250" data-source="post: 443085" data-attributes="member: 4406"><p>My thought is that the choir is a very large group of extremely independent folk. Holding the "base" together is as important as missions to the unconverted. </p><p>I collected signatures for the checkoff when it was started. I receive no money from it now or ever. That is my disclaimer. I do think it has been a good thing for the cattle biz. One can argue with any particular part of the budget, but overall the cattle biz needs to promote itself. </p><p>I've seen better results financially every year since the checkoff started. Market trends helped. The checkoff started at a fortunate point in the cattle cycle. But I believe the promotion helped sustain the market far longer than it might otherwise have stayed profitable. </p><p>$1/hd isn't a pimple on my butt as far as cost of production. I am pleased with the ROI. </p><p>When I was collecting signatures, I went to a guy who is hugely successful as a dairyman and now as a feeder. His comment was that the checkoff had certainly worked for Dairy and yes, he would sign. </p><p>The experts said generic promotions wouldn't work. You had to have a brand like Oreos or Marlboro or Coke. Arguably, the checkoff has helped, even though it is a generic promotion. </p><p>Other businesses spend billions on promotion. Can you believe we spend billions on bottled water? A little promotion never hurts.</p></blockquote><p></p>
[QUOTE="john250, post: 443085, member: 4406"] My thought is that the choir is a very large group of extremely independent folk. Holding the "base" together is as important as missions to the unconverted. I collected signatures for the checkoff when it was started. I receive no money from it now or ever. That is my disclaimer. I do think it has been a good thing for the cattle biz. One can argue with any particular part of the budget, but overall the cattle biz needs to promote itself. I've seen better results financially every year since the checkoff started. Market trends helped. The checkoff started at a fortunate point in the cattle cycle. But I believe the promotion helped sustain the market far longer than it might otherwise have stayed profitable. $1/hd isn't a pimple on my butt as far as cost of production. I am pleased with the ROI. When I was collecting signatures, I went to a guy who is hugely successful as a dairyman and now as a feeder. His comment was that the checkoff had certainly worked for Dairy and yes, he would sign. The experts said generic promotions wouldn't work. You had to have a brand like Oreos or Marlboro or Coke. Arguably, the checkoff has helped, even though it is a generic promotion. Other businesses spend billions on promotion. Can you believe we spend billions on bottled water? A little promotion never hurts. [/QUOTE]
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