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<blockquote data-quote="wbvs58" data-source="post: 1726194" data-attributes="member: 16453"><p>J+, I know you asked how I market my bulls in that other thread, sorry, I never got round to answering it.</p><p>I used to have a small bull sale in partnership with another small Angus breeder until Andrew split with his missus and had to sell up. Andrew was a bit of a whizz with facebook and was starting to move more in that direction just before he dispersed. We did a good catalogue each year, Andrew li9ked lots of glossy photos, we probably spent too much on the catalogue. The sale was moderatley successfull and I doubt that we would have continued, seemed there was a market for about 20 bulls/ year and we would have about 30. The good thing about the sale was I developed a client base and a good reputation and I now have a mailing list. Last year which was an exceptional year for selling bulls here I did not do any organised marketing, my phone just kept ringing. I did have good photos of the bulls to send to people that enquired.</p><p></p><p>My plan now is to only sell yearling bulls, I calve mid winter, wean at start of autumn. I plan to develop around 10 each year. I put them on a self feeder that gives very good control and aim for 1.5% body wt/day and they are on stockpiled grass so not much work to do. I weigh them every 2 weeks to make sure they are heading the right direction plus they get used to being handled which is a big selling point for my bulls they are all very quiet but not pets. I only have to feed through one winter now. I plan to sell them early in spring.</p><p></p><p>My marketing plan now is to do a small cheap catalogue myself with photo, pedigree. EBV's and mail out to my list, some cheap classified adds in newspaper and maybe one small display add. I will try and resurrect facebook and do some Gumtree and ebay. I will show clients the bulls by appointment but no bulls will be sold or promised to anyone before a particular date in September and a particular hour where I will accept offers over a reserve on the bulls (a bit like a helmsman auction), this way everyone will have the same opportunity to buy the pick of them. By Xmas any that have not sold will go to the butchers, I will not go below my reserve which for this year will be $5000 as I think the bull market will be good again but when things return to normality I will probably drop to $4000 as I think this is still doable. If there is a good market for bulls I will keep doing it but if it is hard work more will be getting castrated.</p><p></p><p>Ken</p></blockquote><p></p>
[QUOTE="wbvs58, post: 1726194, member: 16453"] J+, I know you asked how I market my bulls in that other thread, sorry, I never got round to answering it. I used to have a small bull sale in partnership with another small Angus breeder until Andrew split with his missus and had to sell up. Andrew was a bit of a whizz with facebook and was starting to move more in that direction just before he dispersed. We did a good catalogue each year, Andrew li9ked lots of glossy photos, we probably spent too much on the catalogue. The sale was moderatley successfull and I doubt that we would have continued, seemed there was a market for about 20 bulls/ year and we would have about 30. The good thing about the sale was I developed a client base and a good reputation and I now have a mailing list. Last year which was an exceptional year for selling bulls here I did not do any organised marketing, my phone just kept ringing. I did have good photos of the bulls to send to people that enquired. My plan now is to only sell yearling bulls, I calve mid winter, wean at start of autumn. I plan to develop around 10 each year. I put them on a self feeder that gives very good control and aim for 1.5% body wt/day and they are on stockpiled grass so not much work to do. I weigh them every 2 weeks to make sure they are heading the right direction plus they get used to being handled which is a big selling point for my bulls they are all very quiet but not pets. I only have to feed through one winter now. I plan to sell them early in spring. My marketing plan now is to do a small cheap catalogue myself with photo, pedigree. EBV's and mail out to my list, some cheap classified adds in newspaper and maybe one small display add. I will try and resurrect facebook and do some Gumtree and ebay. I will show clients the bulls by appointment but no bulls will be sold or promised to anyone before a particular date in September and a particular hour where I will accept offers over a reserve on the bulls (a bit like a helmsman auction), this way everyone will have the same opportunity to buy the pick of them. By Xmas any that have not sold will go to the butchers, I will not go below my reserve which for this year will be $5000 as I think the bull market will be good again but when things return to normality I will probably drop to $4000 as I think this is still doable. If there is a good market for bulls I will keep doing it but if it is hard work more will be getting castrated. Ken [/QUOTE]
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