Are we COOL?

Discuss the things that affect the cattle industry.
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HDRider
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Are we COOL?

Post by HDRider » Wed Dec 04, 2019 6:17 am

WASHINGTON (Dec. 3, 2019) — The National Cattlemen’s Beef Association (NCBA), the nation's oldest and largest national organization representing American cattle producers, today reaffirmed its policy supporting voluntary country-of-origin labeling (COOL). Because the association takes the concerns of its members and stakeholders seriously, its Executive Committee has unanimously approved efforts to work with the U.S. Department of Agriculture’s Food Safety Inspection Service (USDA FSIS) to address the Agency’s longstanding policy on geographic origin statements.

Specifically, NCBA is seeking solutions to the labeling requirements and verification procedures in place for beef products labeled as “Product of the U.S.A,” “Made in the U.S.A.,” or similar origin claims, which will resolve the concerns of beef producers, work at the speed of commerce, meet America's trade obligations and prevent confusion among consumers.

For several months, NCBA has been studying origin claims in use on some beef product labels. During the NCBA Summer Business Meeting in July, NCBA leaders formed a producer-led working group to examine the extent of these concerns and the federal regulations governing such practices. Although the working group has not determined whether such practices are occurring on a widespread basis, concerns remain that consumer expectations relative to beef product labels bearing origin claims may not be consistent with FSIS’s current policy.

“NCBA recognizes that product labels are a defining feature of the shopping experience for consumers. While the majority of beef products currently advertised, marketed, or labeled as ‘Product of the U.S.A.' are likely compliant with current FSIS regulations, the potential for consumer confusion exists,” said NCBA CEO Colin Woodall. “The core mission of FSIS is to ensure all meat and poultry products are safe, wholesome, not adulterated, and properly marked, labeled, and packaged. While FSIS has policy regarding origin labels, ultimately origin claims are marketing claims and should be regulated as such.”

https://www.ncba.org/newsreleases.aspx?newsid=7099


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Re: Are we COOL?

Post by TennesseeTuxedo » Thu Dec 05, 2019 7:13 am

I’m surprised that this post hasn’t garnered more attention. It’s almost as if we’ve resigned ourselves to defeat.
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Re: Are we COOL?

Post by HDRider » Thu Dec 05, 2019 10:50 am

I took the announcement as a positive sign. Maybe NCBA is listening.

COOL will not come back, but defining what "Product of USA" means and enforcing honest marketing is possible.
bball wrote: "The juice wasn't worth the squeeze."
Dun said, "You gotta be flexible. Do whatever you have to do for the best results within your limitations."

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