CFC
I broadcast mine on my bahia pasture after it has been grazed pretty low and then straighten my disk out and cut groves in the pastue to help the seed make contact with the ground, I have had good results this way and will continue to do so this year. I also plan to add some clover to the mix this year in some of the bare areas and do it the same way.
I am not sure what the cost will be this year, I think it was about 20/ bag last year (this is winter rye) not rye grass. I put out 1 bag per acre and I use chicken liter at 2 tons per acre at $10 per ton delivered and spread.