White on Herefords

[chevytaHOE5674]

Where to Buy - Certified Hereford Beef

www.certifiedherefordbeef.com

Certified Hereford Beef | Kansas City MO

Certified Hereford Beef, Kansas City, Missouri. 23,802 likes · 179 talking about this · 7 were here. Choose Local. Choose Certified Hereford Beef.

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So the answer is No? Their own website or FB page is hardly worth noting.

I've heard of CHB in passing but I'm in the beef industry. I'd guess 98% of normal consumers have never heard of CHB but they have heard of CAB...

 

[chevytaHOE5674]

CAB was around for a long time before it was a household name. If it can find its niche it will grow, if not it will join many others .

CAB is such a well known established campaign that it will be hard for anything else to gain traction and compete at the same scale.

 

[Ky hills]

CAB is such a well known established campaign that it will be hard for anything else to gain traction and compete at the same scale.

Some people are learning that there is another breed out there besides Angus.
I don't know if it will catch on to that level of promotion but people are talking about Wagyu.
Angus have a numbers advantage they have more breeders and revenue in the programs to work with.
CAB and Angus in general had a situation of being at the right place right time, In the 80's -mid 90's Angus and Hereford both had fallen out of favor big time.
Large frame continental breeds were the trend and even some Angus and Hereford breeders tried to get in on that frame race.
People soon found out that extremes do t work and it became that moderate framed was the new buzzword. The continental cattle near instantly fell out of favor and Hereford just didn't have any momentum at that point, due to the old issues that stereotypes still haunt today.
Angus capitalized on the moderate frame and the CAB brand caught on around that time too,
It would be virtually impossible for any other breed to match the numbers and compete with there marketing budgets.
Although the current fiasco with AAA just might be a major problem that could cause a significant movement away from Angus or at least the AAA.
I believe competition is a good thing when an entity gets such a large part of market share.

 

[mwj]

Look for Angus in the meat case and it is easy to find. Finding CAB is not as easy. There are a lot of brands that use the Angus name but are tag along s or lookalikes. Read the label closely and it will make you smile.

 

[chevytaHOE5674]

Look for Angus in the meat case and it is easy to find. Finding CAB is not as easy. There are a lot of brands that use the Angus name but are tag along s or lookalikes. Read the label closely and it will make you smile.

For sure a lot of beef is just labeled Angus and not CAB. But either way consumers are looking for the angus name and finding it at just about every grocery store and gas station across the country.

Consumers don't have to go to a website "where to buy" or FB page to source "angus" beef like they would with CHB.

Love it or hate it the CAB campaign has been one of the most successful in history.

 

[Ky hills]

Look for Angus in the meat case and it is easy to find. Finding CAB is not as easy. There are a lot of brands that use the Angus name but are tag along s or lookalikes. Read the label closely and it will make you smile.

Yeah there's a lot of Angus labels. We even buy a certain type of the expensive Angus hot dogs, when they on sale of course. Not because it's Angus, but because wife will only eat beef hotdogs and they are uncured with less sodium.

 

[Ky hills]

For sure a lot of beef is just labeled Angus and not CAB. But either way consumers are looking for the angus name and finding it at just about every grocery store and gas station across the country.

Consumers don't have to go to a website "where to buy" or FB page to source "angus" beef like they would with CHB.

Love it or hate it the CAB campaign has been one of the most successful in history.

We don't have CAB available in our county. Some Krogers stores in the northern part of the state have CAB, but the ones around here do not. Meijers in a couple adjoining counties does have it and we have went there specifically to get get CAB, but that was 10 years ago, we've since been having our own beef processed.
We prefer our home raised and finished beef over CAB, sometimes it's Angus, sometimes it's Hereford sometimes it's crosses. We find that Angus and Hereford beef is very similar, actually can't tell a difference between taste, texture, tenderness, and even marbling.

 

[chevytaHOE5674]

I haven't bought any store beef in 15+ years. But walking thru the grocery store and gas station in our little 1 horse town just about all the beef has "angus" on the label, they have "angus" signs in the windows, etc. IMO a testament to just how good the Angus marketing campaign has been.

I'm not saying that angus beef is superior in any way. Just that their marketing campaign has been a run away success and unless something monumental happens no other breed is going to have the same name/brand recognition.

 

[Dave]

There is a marketing cooperative in this part of the world. Oregon Country Beef. They also sell beef under other names. Started over 30 years ago by Doc Hatfield. A group of ranchers with agreement on some standards mingle their calves. The calves are then finished under contract at a PNW feedlot and then processed. The cooperative sells the beef direct to stores and restaurants. I am sure there are black Angus involved. But I also know people in this coop who raise Red Angus and others who have Herefords. Being range cows I am sure there is an assortment of crossbred mutts too.

 

[mwj]

CAB worked by supplying a fairly standard product not the color of the cattle. When CAB started they would never believe its success or the number of look alike s.


No matter what the color you raise CAB has helped the image of beef. The price point is getting high enough we need to hold onto our customers. The ''other white-meat'' will win every time on cost.

 

[Warren Allison]

I haven't seen CHB on any stickers at the supermarket?

Do they have a national add campaign convincing consumers to look for and pay more for their product?

Nothing on the scale of CAB.

 

[Ky hills]

CAB worked by supplying a fairly standard product not the color of the cattle. When CAB started they would never believe its success or the number of look alike s.


No matter what the color you raise CAB has helped the image of beef. The price point is getting high enough we need to hold onto our customers. The ''other white-meat'' will win every time on cost.

I agree with a lot you're saying, but I don't believe CAB has necessarily helped the the industry across the spectrum of breeds, nor has it helped cattle in the breeding pasture in the long run.
Where I think it did help is with end product grade but I believe we are veering into unwanted territory inadvertently with emphasis on carcass traits.
There's no doubt or argument from me that Angus can be good animals both in pasture, and end product. The focus on end product is in my opinion damaging the reproductive and structural soundness of cattle.
I think had we not seen the momentum of Angus we would not be having these discussions about a "black Hereford".
It's kind of ironic that the game of CAB is probably a significant number of high percentage Simmental, Hereford, probably even Holstein beef being sold under the CAB brand and all the other labels that say Angus.
CAB is a good product we've bought it in the past, but I'd rather have my own fed out Angus or Hereford or whatever's.

 

[wbvs58]

I always remember butcher shops that had a good reputation for quality meat always had a photo of a hereford on their advertising signs.

Ken

 

[Ky hills]

Years ago before my time or anybody else's on here, our area was full of shorthorn breeders. Then it changed to Herefords and was full of Hereford cattle both large registered herds and commercial. I saw their popularity decline through the 80's and by the mid 90's Angus were really taking off and literally changing everything.
I think the reality is that most properly finished beef is going to be good and Angus and Hereford are both good reliable breeds for beef.
I think the big difference is that Herefords and maybe shorthorns too can sometimes have more exterior fat on them.

 

[Brute 23]

I always remember butcher shops that had a good reputation for quality meat always had a photo of a hereford on their advertising signs.

Ken

There was a chain of steak houses the had a Hereford out in front of them. The Sirloin Stockade still has a Hereford on their sign.

 

[mwj]

The average consumer of beef could not name 3 beef breeds. Does it really matter if they continue to eat beef?

 

[kenny thomas]

There was a chain of steak houses the had a Hereford out in front of them. The Sirloin Stockade still has a Hereford on their sign.

Its been 15 years since i been there but the Big Texan Steakhouse in Amarillo TX had a huge Hereford bull out front.

 

[Ky hills]

The average consumer of beef could not name 3 beef breeds. Does it really matter if they continue to eat beef?

You're right most consumers don't know or care about the breeds. They recognize the term Angus but probably couldn't tell you anything about Angus cattle. They are starting to recognize the term Wagyu too.
I'd say most people picture a Holstein in their minds when they think of any kind of cattle.
Angus marketing came about in a scorched earth fashion. It wasn't designed to elevate all beef, it was designed to sell Angus bulls and promote Angus beef.
People that buy beef in stores or order it in restaurants, are probably going to continue to buy it whether or not it has the word Angus on the label as long as they have a good eating experience.

 

[mwj]

The Angus association did not set out to help any other black breed, only Angus. That is just exactly what a breed association should do.

Look at pork and poultry and you will not find large groups haggling over which breed is best. They look for results as opposed to EPDs.

Chasing color in cattle is a self inflicted gunshot wound.

 

[MurraysMutts]

Its been 15 years since i been there but the Big Texan Steakhouse in Amarillo TX had a huge Hereford bull out front.

Did u stop and do the 72 Oz steak challenge?
How is it? I've been wanting to go just to get on the bike and ride. Seems like a good ride and I love dinner!

Ehem, in keeping with the theme here....
Are they hereford steaks?