Take care in selecting who digs it. I would have several operators come out and look at where you want it, and just listen to what they tell you. They may differ radically.
I expanded our pond and got bids from $3K to $8K. A few data points:
A Cat D3 is usually all the dozer that's needed. A D5 works better, but will cost more to operate and haul, which runs your price up. Also, good dozer work is a REAL art form, where hands-on experience really counts. A skilled dozer operator can do more in 1 hour than some other guy can do in 8 hours. Again, value for your dollar. You're buying X amount of digging time, remember, and at the end of the day it all comes down to what they can do in that amount of time.
It can be hard to predict how much they can do, depending on the rock situation underground. That can really slow them down. But again, skill counts. Some operators can chip off a piece from a slab, and gradually break it up from there. Others hit slab and just stop there "oh, we hit slab, we can't go any deeper." So, be wary of bidders talking about how big they can make it for $X. They don't know, because they don't know what they're going to hit down there.
A good pond builder will line the pond with clay. When he digs it up, he encounters clay soil and pushes it to one side. Then he spreads it out over the bottom of the finished pond, which DRAMATICALLY reduces leakage. He might have to haul some clay in from another site. One guy told me I didn't need clay, the soil had plenty of clay in it, which happened to be total bullcrap.
In my opinion, smaller and deeper is better than bigger and shallower. Mine goes down to about 20-25 feet in the middle, when it's full. It's teardrop-shaped, about 200 by 125 feet, completely lined with clay about a foot thick. It might get low, but it's not going to completely dry up, compared to a shallower, bigger pond with more surface area.
Again, my advice is to have several operators come out and bid and talk to you about what they'd do. Come share it here if you're uncertain about anything.