Ballgame23":qo7av9u0 said:
I think it is a slap in the face to every Hereford breeder that the Association is doing this ad campain.
i disagree. i think it's a good ad. while i would certainly like to see herefords in every pasture in North America, it'll never happen. for one, anyone that is raising commercial cattle & not using a crossbreeding program is missing out on one of their greatest advantages.....hybrid vigor. it's free money & if you don't utilize a crossbreeding program, then you're leaving it on the table.
Ballgame23":qo7av9u0 said:
Number one if you don't know that the Hereford Angus cross is good you really shouldn't have cattle.
well, unfortunately, there are people who probably don't know this but
are still raising cattle. and there are some that do know this, but are still choosing to run simmental bulls or charolais bulls on those angus cows.
Ballgame23":qo7av9u0 said:
And number two as raisers of pure bred livestock we have to pay a preimum to get that registration paper and everything else the Assoc. sticks it to us for. I think they should be bringing people into the breed and not saying "O just get ya a bull that will be good enough for us!" We pay these peoples salary and for them to do us this injustice and waste our money on such an ad campain is not right. It's also almost like saying hey your bull is good but you might as well not register it and sell it to a commercial guy. These ads will not make people use Herefords because the target audience will not simply by a bull from an ad.
targeting the commercial cattleman is smart marketing. the majority of the nation's cowherd is black, and the AHA isn't going to change that overnight. a good start is to add some white faces to that black cowherd.
Ballgame23":qo7av9u0 said:
If Progressive Farmer is a magizine that is a tool used by novice farmers they need to have an ad with a kid leading a calf or laying down with it and get people in the breed not just using the genetics!
disposition is one of the greatest aspects of the hereford breed (according to the recent AHA on-line poll--Disposition (199 votes - 61.0%) ) and i agree that your idea would be a good ad. but only marketing to newbies with a potential maximum herd of 5 cows won't get us very far.
imo,
any increase in demand for hereford cattle is a good thing and money well-spent.