And they're starting a line of CAB Natural Beef. The cattle for that line will all be tagged with the AngusSource ear tag. And the CAB Prime program is growing, too. So there will be more and more premiums available to those who are willing to work toward them.
BTW, the $50 Million is only carcass premiums. That doesn't include the "premium" you get when you sell black calves or I get when I sell an Angus bull.