DOC HARRIS
Well-known member
In the business world, the degree of success one achieves is due primarily to the quality of the product they have to market, and the ability to get their "message" out to the buying public. That is a 'given'! It certainly is a critical element in merchandising beef cattle seedstock.
Recently I have observed a few Registered Angus sale catalogs which laud their sales Lots with glowing praise, verbage, and rhetoric eloquence which FAR surpasses the actual individual animals when displayed by their pictures which accompanies the Lot number! I know - I know, - I have waxed long and loud about not judging an animal by their picture, but a few of the pictures which represent the animals in question positively reveal such unacceptable phenotype that it is impossible to ignore the descrepancies in Phenotypic charactistics - if one has studied good quality seedstock to any degree at all. That is why it is so important to one's business that one underatands HOW to recognize acceptable cattle, and HOW to market them successfully. It is your BU$INE$$!
That being said, between now and the First of the Year the American Angus Association is going to be presenting several short (one minute) videos on RFD-TV Television prepared by Eric Grant, the new Director of Public Relations, and his Staff, titled "I AM ANGUS". They depict several different Angus Producers and their operations, and at the same time YOU may utilize that opportunity to publicize your Angus Beef Cattle and the advantages of using the seedstock and purchasing the Meat Market products.
It is my view that you Angus Producers may really benefit by doing some of your own advertising in conjunction with that being shown on RFD-TV. Utilize every opportunity possible to bring YOUR operation to the attention of as many people as you can by reminding them to watch for "I AM ANGUS" on RFD-TV.
DOC HARRIS
Recently I have observed a few Registered Angus sale catalogs which laud their sales Lots with glowing praise, verbage, and rhetoric eloquence which FAR surpasses the actual individual animals when displayed by their pictures which accompanies the Lot number! I know - I know, - I have waxed long and loud about not judging an animal by their picture, but a few of the pictures which represent the animals in question positively reveal such unacceptable phenotype that it is impossible to ignore the descrepancies in Phenotypic charactistics - if one has studied good quality seedstock to any degree at all. That is why it is so important to one's business that one underatands HOW to recognize acceptable cattle, and HOW to market them successfully. It is your BU$INE$$!
That being said, between now and the First of the Year the American Angus Association is going to be presenting several short (one minute) videos on RFD-TV Television prepared by Eric Grant, the new Director of Public Relations, and his Staff, titled "I AM ANGUS". They depict several different Angus Producers and their operations, and at the same time YOU may utilize that opportunity to publicize your Angus Beef Cattle and the advantages of using the seedstock and purchasing the Meat Market products.
It is my view that you Angus Producers may really benefit by doing some of your own advertising in conjunction with that being shown on RFD-TV. Utilize every opportunity possible to bring YOUR operation to the attention of as many people as you can by reminding them to watch for "I AM ANGUS" on RFD-TV.
DOC HARRIS