Mike C
I fully understand the importance of knowing what you are producing. Have i personally done it? No i haven't, for the most part i just haven't gotten around to doing it, just like a lot of things i should be doing.
From the devil's advocate point.
Why should a lot of these 10 head even up to 100 head producers do retain ownership or get carcass data back. If you are pre-cond or backgrounding your cattle or selling trailer load lots i can see it, but for a lot of these guys selling directly at the sale barn they will never fully see the benefit. Need to be more progressive??? Why hell yeah they do, but most won't for whatever reason. These guys need to be looking for the bulls that are going to put pounds of weaned calf on the ground that will sale at the barn. They don't need to be looking at carcass quality (for their needs not the industries needs).
Trust me i've heard all this from many different producers.
Like i said i see the benefits of retaining ownership, the "pasture to rail" programs and so forth. And will continue to encourage the more progressive guys to go this route. The 70+ yr old farmer with the 365 day calving season, who will be found each week at the stock barn, probably not.