LimiMan":ozt97gpo said:
I dont think the USDA even has a standard for "Natural" labeling when it comes to how one is fed.
What Does Natural Beef Mean? By government definition, most beef is natural. According to the U.S. Department of Agriculture's (USDA) Food Safety and Inspection Service (FSIS), natural may be used on a beef product label if:
• The product does not contain any artificial flavor or flavoring, coloring ingredient, or chemical preservative or any other artificial or synthetic ingredient; and
• The product and its ingredients are not more than minimally processed (FSIS Directive 7220.1 Policy Memo 55 "Natural Claims").
Natural Beef Production
Currently, the government's definition of natural does not relate to the way animals are raised or what they are fed. Natural beef encompasses grain-fed, grass-finished and organic as long as it is minimally processed and contains no additives such as preservatives, artificial flavors, colors or additional ingredients.
Natural beef programs are largely defined and regulated by the company that owns the brand. While some natural labels are defined to mean no growth promotants or antibiotics, this definition is not universal. Some natural beef programs only restrict antibiotic and implant use during the last 100 to 120 days prior to harvest.
While natural beef production standards and claims are variable, USDA's Agricultural Marketing Service (AMS) has conducted three public listening sessions December 2006-January 2007 in order to begin developing a proposed standard regarding natural livestock production.
Process Verified Beef Programs AMS regulates marketing claims while USDA FSIS oversees product labeling information. Beef producers wishing to make marketing claims associated with what their animals are fed or how their animals are raised must submit a documented quality manual to USDA AMS. Once AMS approves the supplier's quality management program, the program is then "USDA Process Verified."
Process claims such as "raised without hormones," "no antibiotics," "free-range," "pasture-raised" and "grain-fed" must be approved by USDA FSIS before they can be used on a beef product label.
Nutritional Value of Natural Beef Beef marketed as natural has the same nutritional profile as other types of beef (American Council on Science and Health report, "The Role of Beef in the American Diet," January 2003).
All beef is nutrient-rich, with eight times more vitamin B12, six times more zinc and three times more iron than skinless chicken breast. Twenty-nine cuts of beef meet government guidelines for lean, such as the tenderloin, sirloin and 95% lean ground beef.
Safety and Inspection Like all beef, products marketed as natural go through a rigorous inspection process and are subject to strict government guidelines to ensure the highest level of safety. All U.S. cattle are inspected by a USDA public health veterinarian before entering the packing plant and those with any signs of illness are not allowed into the food supply.
Natural Beef Labeling Currently there is no government certification program for naturally raised beef, so companies may create their own guidelines. The government definition for natural applies to all meat that does not have an ingredient label which is added if the product includes a preservative, artificial color, flavoring or marinade.
A December 2005 Agri-Food Trade Service research report titled "Natural Beef Market in the United States" reported 75 percent of U.S. consumers believed that natural and organic were the same thing.
The Natural Beef Market Many large processors and retail/foodservice outlets now offer natural beef products. The natural and organic beef market segment, though growing, remains a small portion of total beef dollar and volume sales in retail. The following data is based on Freshlook scanner data, which combines organic and natural sales.
• The volume of natural and organic beef sales in the fourth quarter 2006 accounted for 1.4 percent of all fresh beef sold in retail supermarkets during the time period.
• Organic and natural beef products in the retail meat case average $5.17 per pound compared to the $3.57-per-pound average price for all beef products.