To the grass fed producers:
While I understand that there are grass fed producers who are paying attention to carcass quality, the majority are not, and they are jumping on the grass-fed craze just like a producer that has a black-hided animal calls it "Purebred Angus". The majority of grass-fed beef that I have tried has been inferior to grain finished. I am using Laura's lean beef and Whole Foods as comparisons, if you guys have something that they don't, I would love to see some photos, they are two major players grass fed.
The producers that I have seen in my area that are going the "grass fed" route are buying up 3 weights at the yards, putting them out in a field with little to no vaccine, mineral, or much of anything other than grass, weeds, and water, and hoping they hit 5 weights at some point at which they try to resell them for a small profit. The herds are typically every color in the rainbow, hence my calico comment and Heinz 57. Even the folks at the feed mill call their own herds "Rainbow cows". There is absolutely no forethought put into what they are doing, or the carcass quality, or anything, other than keeping them alive long enough and putting weight on them in order to get them to the next destination. Grass fed for many producers means one thing, and lets call it for what it really is, ZERO inputs! When you don't have to do anything but put cattle on grass and collect them a few months later, that is highly appealing to many people in the business, but that process does not exactly produce the steak I posted above.