Saw a post today that outlined part of the problem. In 1850, 64% of the US population was employed in agriculture. Today people directly involved in agriculture is so small.
We are such a small group that trying to get our voice heard is diminishing, and the younger generation today is so out of touch with reality that they don't understand, they only want to believe in the vision and refuse to look at the facts.
I had an individual a few months ago that was at a gathering and a comment was made that for some people consuming meat or dairy products is not fashionable and has lost their style and is not the "in" thing to do.
Activists seem to have deeper pockets by tugging on the heartstrings of the urban population. It is hard for those of us involved in agriculture to compete with that, no matter how much science of facts we have on our side. Today so many people have no idea where their food comes from. They seem to think that all they have to do is go to the store, but they do not know the whole process of how it got to the store.
So many think that plant based foods are healthier, but when you look at the ingredients and some of the processing that goes in to making some of these plant based foods, they cannot be healthy. Look at how much sodium they contain!
Science, for so many years has been an enemy to most of agriculture, such as consuming beef, pork or poultry is bad for you. And you should not use real butter because it is bad for you too! Science said that all of our agriculture products caused heart disease, obesity and other health problems.
Then science came out and said they were wrong, that our products were good for us, that they promoted good cholesterol, were important for a healthy diet. But it was too late, the damage was already done.
Cola products high in fructose corn syrup, energy drinks high in caffeine and other products have outpaced our dairy and meats. Have seen where some studies have been done that chocolate milk is better at replenishing your body after a workout that the sport energy drinks.
We see ads for the fake products on prime time TV. Where are the ads for our products? I've seen comments made by those on advertising boards that TV ads and print ads don't work, but our competitors are there and we are losing out to them.
I have also seen that the salaries on some of the advertising boards is unbelievable. It seems they are more worried about making sure they can get their high salary, bonuses, long vacations, etc. than really trying to help the producers and the products they represent.
The tariff's have had some impact, but the bigger part of the problem is that we are having to rely more on exporting our product to foreign countries because the American consumer is consuming less. This has to change.
The question is, HOW?