I am not making myself clear, and I'm sorry. What I am talking about is PROFIT, not performance, rate of gain, ADG, grade or yield. Not EPDs or bragging rights, or trophies, or bone size or hide thickness, but PILES OF MONEY I can put in my pocket.
PROFIT=Income-expenses! True whether one is producing cattle or refrigerators or lipstick. A piece of crap refrigerator can make more profit than the top of the line model because it cost far less to produce. Same for cattle or lipstick. NOW, I AM NOT SAYING THAT"S TRUE. Just that it COULD BE true. Has any one ever tested it scientifically? Surely someone has--it being so vitally important! Where are those studies? Buried in a drawer at some Land Grant College or bureaucrats file cabinet?
Walking around a feedlot (or warehouse or retail store) with a guy who can show me how my product's quality trounced the competition doesn't tell me how much profit I actually made. I can be proud of my product and get the highest price for it and still lose my shirt. The profit formula stated above says nothing about performance, or size, or quality, or speed, or timing, or hard work, or knowledge, or investment, or years in business, or family connections, or lack thereof. Profit has only two ingredients: Income and Expenses. All these other things affect the formula, of course, but none of them is, by itself, synonymous with profit or loss.