Several years ago I noticed an ad for a first production sale by an Angus breeder here in my state that I’d never heard of. I called him to ask for a catalog and we had a good visit. He had devoted his life to building a large, successful, national business. When he decided to retire, he sold it for millions of dollars and moved to the “farm.” After a while, he decided he’d like to have a few Angus cows around. At the same time a large, long- time Angus breeder in the state was dispersing, so he called the sale manager and introduced himself. The manager invited him down to look at the cattle and introduced him to the owner and a consultant. They took him under their wings and showed him the top cows. He wound up buying some of the highest priced cows in the sale and later went to their last bull sale and bought high dollar bulls. These cows were sisters, daughters, dams, of some nationally known Angus cattle. Buying Angus cattle is fun and he had a great time going from sale to sale and buying a herd of top quality cattle. But when he went to sell calves out of those top quality cows and bulls, he was shocked to find he could only get a bit above commercial prices. As a successful businessman, he refused to sell stock for less than he thought they were worth. But cows kept having calves and when he ran out of grass, he bought another ranch in a neighboring state. First thing he knew, he was working as hard trying to manage two ranches as he had been when he was operating his other business. So he was having a production sale to get his numbers down. The reason I tell this story is to emphasize that just because you have the “best” (and, believe me, that’s in the eye of the beholder) genetics doesn’t mean you can get paid for them. If the producer you’re buying stock from will allow you to participate in his sales, that’s great and you might do well. If not, where will you sell these cattle? I have a Bando 598 cow walking around in the pasture. I can put a straw of 036 in her and raise a 3/4 brother to 878. I sold a 3/4 brother to VRD a couple of years ago for $2500. With AI, I can use those $100,000 bulls for $40 or less. Commercial cattlemen are the backbone of the Angus business and they generally don’t care if the bull is out of a $40,000 cow or one you raised yourself. They want performance and reasonable prices. Best of luck to you…