Why brand? I know why many brand especially large commercial ranches. But is there a good reason for the small producer (Under 50 head) to brand or freeze brand? All cows, sale cows, bulls? HELP - sounds silly - maybe I've been embarraased to ask my boss(s) ove the years, but I never understood what the purpose was and if I should be. And, I've read on the internet and it seems, simply, accepted - no explanation. THANKS for the help