Son of Butch
Well-known member
Americans eat 91 lbs of chicken per year.
Shenandoah Valley Organic Chicken has a new business model for targeting Tyson/Perdue market share.
Farmer owned organic chicken raised on family farms called "Farmer Focus" Organic Hand Cut Chicken, committed
to the highest ethical standards.
Sale pitch highlights:
Farmer owned and raised
Free range
Certified humane
No antibiotics - Ever
Non GMO verified
Farm ID code on every package of the farm where the chicken was raised
Consumers can go online, enter the ID code and meet the farm family to read story of how their chickens are raised.
Honestly there is nothing listed that makes the chicken any better or safer to eat than Tyson's; just more expensive.
BUT the Good Will created by making a personal connection to the family farm that raised it, might be a big deal.
Will it be a game changer?
IF this business plan succeeds....
Could it be a successful model for selling Premium Beef to American (yuppies) Consumers?
Shenandoah Valley Organic Chicken has a new business model for targeting Tyson/Perdue market share.
Farmer owned organic chicken raised on family farms called "Farmer Focus" Organic Hand Cut Chicken, committed
to the highest ethical standards.
Sale pitch highlights:
Farmer owned and raised
Free range
Certified humane
No antibiotics - Ever
Non GMO verified
Farm ID code on every package of the farm where the chicken was raised
Consumers can go online, enter the ID code and meet the farm family to read story of how their chickens are raised.
Honestly there is nothing listed that makes the chicken any better or safer to eat than Tyson's; just more expensive.
BUT the Good Will created by making a personal connection to the family farm that raised it, might be a big deal.
Will it be a game changer?
IF this business plan succeeds....
Could it be a successful model for selling Premium Beef to American (yuppies) Consumers?