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Checkoff Poll
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<blockquote data-quote="Anonymous" data-source="post: 1521"><p>> Check-offs are probably a</p><p>> necessary part of doing business</p><p>> today. Historically, I think folks</p><p>> in several industries utilized</p><p>> this approach because they know an</p><p>> industry will initially approve of</p><p>> this method of promoting their</p><p>> product. The dollar per head used</p><p>> in the cattle industry was</p><p>> probably good to get things going,</p><p>> but I think this needs to be</p><p>> reduced to .25-50 cents a head</p><p>> now. It is taking too much needed</p><p>> money out of the hands of the</p><p>> producer and I am a little</p><p>> concerned about true and accurate</p><p>> accountability and I don't mean</p><p>> anyone is being dishonest, but the</p><p>> system may have some faults.</p><p>> Animals in Texas are sold and</p><p>> resold which generates numerous</p><p>> dollars, certainly more than one</p><p>> dollar per head, for the checkoff.</p><p>> I realize advertising etc. is very</p><p>> expensive, but keeping and</p><p>> creating jobs for administrative</p><p>> cost is a less priority at present</p><p>> when the livestock producer is</p><p>> struggling to survive. As for</p><p>> foreign exports of beef, if a</p><p>> country wants to keep U.S. beef</p><p>> out they will find a way, no</p><p>> matter how good the product or how</p><p>> much it is promoted. Are we really</p><p>> getting the biggest bang for our</p><p>> bucks? There will be those that</p><p>> disagree with me, and I certainly</p><p>> respect anyone who sees this</p><p>> differently. I am not against the</p><p>> check off just refining it.</p><p></p><p>I will not deny that the Check-off may need some fine tuning!</p><p></p><p>One of the compliants that producers may have is they don't see where the money is going! Well most of the ads are used in consumer magazines or other consumer media, that I as a producer don't use or even see!</p><p></p><p>I don't wish to see the ads in cattle magazines! We're trying to sell beef and that means the ads should be in the consumer media outlets! These ads also tell the good and healthy side of beef!</p><p></p><p>Now due to inflation over the past 10 years, our Check-off dollar will not go as far as it did in 1986! IMHO I would consider an increase per head by a .25 or .50, but I would not want to see a reduction at this time! Maybe later when more people see these fringe groups for what they are!</p><p></p><p>Phil in MS.</p><p></p><p>Phil in MS.</p><p></p><p> <a href="mailto:phil.swords@bxs.com">phil.swords@bxs.com</a></p></blockquote><p></p>
[QUOTE="Anonymous, post: 1521"] > Check-offs are probably a > necessary part of doing business > today. Historically, I think folks > in several industries utilized > this approach because they know an > industry will initially approve of > this method of promoting their > product. The dollar per head used > in the cattle industry was > probably good to get things going, > but I think this needs to be > reduced to .25-50 cents a head > now. It is taking too much needed > money out of the hands of the > producer and I am a little > concerned about true and accurate > accountability and I don't mean > anyone is being dishonest, but the > system may have some faults. > Animals in Texas are sold and > resold which generates numerous > dollars, certainly more than one > dollar per head, for the checkoff. > I realize advertising etc. is very > expensive, but keeping and > creating jobs for administrative > cost is a less priority at present > when the livestock producer is > struggling to survive. As for > foreign exports of beef, if a > country wants to keep U.S. beef > out they will find a way, no > matter how good the product or how > much it is promoted. Are we really > getting the biggest bang for our > bucks? There will be those that > disagree with me, and I certainly > respect anyone who sees this > differently. I am not against the > check off just refining it. I will not deny that the Check-off may need some fine tuning! One of the compliants that producers may have is they don't see where the money is going! Well most of the ads are used in consumer magazines or other consumer media, that I as a producer don't use or even see! I don't wish to see the ads in cattle magazines! We're trying to sell beef and that means the ads should be in the consumer media outlets! These ads also tell the good and healthy side of beef! Now due to inflation over the past 10 years, our Check-off dollar will not go as far as it did in 1986! IMHO I would consider an increase per head by a .25 or .50, but I would not want to see a reduction at this time! Maybe later when more people see these fringe groups for what they are! Phil in MS. Phil in MS. [email=phil.swords@bxs.com]phil.swords@bxs.com[/email] [/QUOTE]
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