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<blockquote data-quote="Anonymous" data-source="post: 1520"><p>Well I guess it would be very difficult to swear that it is beneficial, but if you look at beef demand increasing in the last several quarters at a time when FMD and BSE are in the media daily, I believe that increase is due to Check-Off influences! Those infuences would be advertising in TV and print media and point of sale literature and cooking helps in the beef counter! Though it may not seem like much to you and me, many meat counter's are being restyled to include cuts of beef by cooking method and time, which is aiding the consumer in selecting various cuts and most importantly helping them prepare the cut so that they get the best flavor and taste! I believe this is bringing them back again and again!</p><p></p><p>Even my wife is sold on some of the new microwave dishes that are precooked and only require 4 minutes to heat and serve! Hormel has two or three excellent tasteing items and now I get beef on weeknights, instead of chicken, chicken and more chicken!</p><p></p><p>Talk to you later, Curtis!</p><p></p><p>Phil in MS.</p><p></p><p> <a href="mailto:phil.swords@bxs.com">phil.swords@bxs.com</a></p></blockquote><p></p>
[QUOTE="Anonymous, post: 1520"] Well I guess it would be very difficult to swear that it is beneficial, but if you look at beef demand increasing in the last several quarters at a time when FMD and BSE are in the media daily, I believe that increase is due to Check-Off influences! Those infuences would be advertising in TV and print media and point of sale literature and cooking helps in the beef counter! Though it may not seem like much to you and me, many meat counter's are being restyled to include cuts of beef by cooking method and time, which is aiding the consumer in selecting various cuts and most importantly helping them prepare the cut so that they get the best flavor and taste! I believe this is bringing them back again and again! Even my wife is sold on some of the new microwave dishes that are precooked and only require 4 minutes to heat and serve! Hormel has two or three excellent tasteing items and now I get beef on weeknights, instead of chicken, chicken and more chicken! Talk to you later, Curtis! Phil in MS. [email=phil.swords@bxs.com]phil.swords@bxs.com[/email] [/QUOTE]
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