I live on the East coast in a major metropolitan area. If I was to get into this business I would need to purchase a ranch elsewhere. Since I'm not really tied to any particular ranch area by family ties I am in a position to set up camp any where. I currently own a business in a field where most guys claim to not make any money. I've been blessed to make a decent and comfortable living for me and my family mostly by applying business principles to operate it and working 15 hour days. My question is by using the same practices-strict cost controls and business goals and hard wok can the ranching business be profitable? I hear the various jokes about making a little money if you have a lot, etc but I'm confused how, if there is no profit in the business how can I go to the store and buy steak. If everybody is losing money here does the beef come from?