Sawgum":zu3sntcr said:
It seems most advertisments I have seen lately have been "We serve Angus beef " Where does the rest go, such as what I raise? I know it is of good quality, I use quality Angus bulls, but the calves are all crossbreed animals. Where do they draw the line?
The black hide is important. As C&C Cattle said, "brilliant marketing".
If you can verify your bulls, your calves would likely qualify as Angus source. Only the market on the day you sell will tell if that makes you money.
I guess there has been controversy here about CAB. I haven't read the archives.
I went to Angus to get polled animals. I hated de-horning. That I got an organization which promotes its' product so successfully was just a bonus.
"Process verified" is the future and it is here now. Otherwise, you are selling a commodity. Ag commodities will always bring at market something close to the cost of production over time.
CAB isn't the only successful "process verified". If you favor the continental breeds you might check Laura's Lean Beef out of Lexington Ky.