HDRider
Well-known member
Each recommendation encompasses years of work ahead, across multiple projects, organizations, and platforms.
- Create more equitable and distributive models of governance (decision-making power) by pursuing new models of governance, resisting the hegemony of buyers, reimagining antitrust policies to protect smallholders, and strengthening producer institutions.
- Enable equitable information sharing (access) by promoting and supporting new models and tools for trading practices, improving producers' access to market information and bargaining power, and developing two-way transparency to support producer-consumer trust.
- Pursue equitable risk distribution by redistributing the burden/risk of climate shocks across the value chain, supporting the development of price risk management tools and training directed at growers, and supporting the diversification of options for farmers in non-viable coffee-producing communities.
- Produce a collective mindset shift within the specialty sector by interpreting the coffee system as a complex value network rather than a linear supply chain, by defining "specialty coffee" to include sustainability in addition to taste/quality, and supporting education on the creation and sharing of value.
- Support equitable distribution of finance and ownership by establishing new pricing norms based on dignified incomes, promoting "share of value" obtained by producers as a key differentiator and selling point, recognizing farmers' value creation through irreplaceable service of cultivating the material upon which the whole sector depends, and encouraging business models where producers maintain ownership rights to the coffee at all stages of the value chain to ensure producers receive rewards commensurate to the rewards of brand owners.
