There is still a lot of chicken dumping going on too. Even our local Kroger has rotisserie chicken dirt cheap. Costco doesn't make money on these, it's a gimmick to get people in the store.That's true, the price of protein is high no matter what you buy. in the past it was one sector or the other so consumers could go form beef to chicken or pork. not true today.
Hard to compete with a product that is deliberately sold at a loss.