2021 - 2025 Beef Industry Long Range Plan

[HDRider]

Anyone see anything good for us? https://www.beeflongrangeplan.com/

Industry Objectives
1. Grow global demand for U.S. beef by promoting beef's health and nutritional benefits, satisfying flavor and unparalleled safety.
2. Improve industry-wide profitability by expanding processing capacity and developing improved value-capture models.
3. Intensify efforts in researching, improving and communicating U.S. beef industry sustainability.
4. Make traceability a reality in the U.S. beef industry.

 

[HDRider]

Dr. Keith Belk, Department Head Animal Science, Colorado State University (Fort Collins, CO)

Andy Bishop, Fairfield Farms, (Cox's Creek, KY)

Tim Brady, Director of Risk Management, Agri Beef Co. (Boise, ID)

Donnell Brown, Owner/Manager, R.A. Brown Ranch (Throckmorton, TX)

John Butler, CEO the Beef Marketing Group, feeder (Manhattan, KS)

Paul Defoor, Co-CEO at Cactus Feeders, Inc., feeder (Amarillo, TX)

Joe Goggins, Owner, Auctioneer and Field Rep, Public Auction Yards, (Billings, MT)

Ken Griner, President, Usher Land & Timber, Inc., cow/calf and seedstock (Chiefland, FL)

Mary Kraft, Owner/Operator, Quail Ridge Dairy (Fort Morgan, CO)

Jon Lowe, Head of Global Commercial Development, Livestock, Zoetis (Parsippany, NJ)

Dean Meyer, farmer/feeder (Rock Rapids, IA)

William Rishel, Owner, Rishel Ranch, seedstock (Lincoln, NE)

Suzy Strassburger, President, Strassburger Steaks, LLC, a specialty meat purveyor (Carlstadt, NJ)

Jerry Wulf, Partner/Advisor, Wulf Cattle (Hancock, MN)

 

[TennesseeTuxedo]

Admirable goals.

 

[GoWyo]

I posted this on another board today.

Couple of perspectives on the NCBA policy meeting on cattle marketing:

https://www.nationalbeefwire.com/channels/8015-feeder-flash

https://brownfieldagnews.com/news/ncba-passes-policy-to-increase-cash-trade-levels/

 

[shaz]

How can you teach beef sustainability to people who don't own land and therefore have no clue how it works? I don't think many folks understand that a pasture is healthy with minimal input and a vegetable garden needs help.

 

[GoWyo]

It has to be a 10 second sound bite because that is the general public attention span.

 

[HDRider]

It has to be a 10 second sound bite because that is the general public attention span.

It seems to work

 

[Stocker Steve]

Always good to have a plan, but not sure I would call four years long term...

How do we meet a grow exports goal when Brazil can produce beef for much less?

 

[shaz]

Always good to have a plan, but not sure I would call four years long term...

How do we meet a grow exports goal when Brazil can produce beef for much less?

I think the demand side is what needs fixing. US beef consumption per person has been sliding since the mid 70's. The low fat craze got traction about that time and you can see the results.

Start here - Fat produces no insulin response. We have got to fix 50 years of bad information.

 

[Stocker Steve]

Found a doomster column where they predicted that Tesla will significantly reduce ethanol demand, so we need MORE corn fed livestock. Perhaps we can come up with breakfast steaks you can pop in a toaster!